The Charger-in-Print for Bartenbach Werbemittel GmbH is awarded with the PGA 2021
Admittedly: This year, after all, everything is a wee bit different. And so, in contrast to last year, there were no loud exclamations from Chris Bardin, Managing Director of the print manufacturer Audio Logo, in front of an assembled team, let alone in the midst of a dazzling party, when the winners of the Promotional Gift Awards 2021 were announced. Nevertheless, there was great joy: The acquisition mailing from Bartenbach Werbemittel GmbH won – a Charger-in-Print product from Audio Logo.
The special feature of the mailing: Everyone who sees it wants to open it. Produced in an edition of 25, the product thus arouses the curiosity of the potential customer like no other. In absolutely contemporary packaging made of ecological corrugated cardboard comes a charging station that uses induction technology to give the smartphone a new lease of life. The charger itself can be charged via the included USB cable. All in all, the Bartenbach Charger is a communication and sales tool that meets every demand: Design, technology, innovation, surprise effect – this also convinced the jury of the Promotion Gift Award 2021 in the category “Best Practice”.
“Our products have been awarded for the third time in a row. 2019, 2020 and now even 2021! In addition to Sound-in-Print, Light-in-Print and Video-in-Print, we now also have Charger-in-Print,” says Chris Bardin. “It’s a perfect fit and greatly increases our scope for creative, multi-sensory marketing products.” From the creative idea to the technical development to the manufacture production, Audio Logo produces almost everything in-house. The in-house equipment pool also includes an in-house plotter and bookbinding machine. Premium products such as the Charger-in-Print can thus be produced very quickly and to a high standard on site in small runs. For larger runs, Audio Logo works with permanent partners in the Czech Republic and Asia, who then produce and deliver the desired quality.
The award for the Charger-in-Print is already the 5th prize of its kind that Audio Logo has received since 2015 for its innovative customer projects. In 2015, the team won with a Video book for Allianz Global Investors, in 2016 with sound packaging for Workday, in 2019 with Video packaging for Alulux, and in 2020 with a Pageturning® Videobook for Vaillant. The Promotional Gift Award is an international award for haptic advertising that has been presented by the Cologne-based publishing house WA Media since 2003. Manufacturers, importers, distributors, designers, agencies and advertising companies from Germany, Europe and the world are invited to submit the “best of” their advertising materials and developments every year. The PGA 2021 was awarded in 7 categories.
Click here for the winning project and the entire product portfolio: https://www.emotions-in-print.de/.
Further information on the Promotional Gift Award: https://www.promotionaward.com/