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Vaillant: A new chapter in electronic print finishing

Wow – this is something really new! The 2019 addition to our video-in-print portfolio is called: “Page-Turning-Book” and has made the right impression with the target group for our customer Vaillant. The idea behind it: A video book with several pages and an integrated central screen. A die-cut on each page gives the audience constant screen access.  Turn the page over and magic, a new film starts.  Turn the page back and magic, the video you are watching stops and the film for that page starts!

On behalf of the creative agency Dialog One Direkt Marketing, the Audio Logo team designed the Page Turning Book for B2B use. The A4 format book is equipped with 7 pages and a 7.0 “HD IPS screen. The volume can be set by turning a volume wheel on the side of the book.  A brilliant sales tool, it informs about the wide range of heat pumps available from the manufacturer and  manages to simplify very complex machines in short explanatory videos. Packed in a slipcase, this product releases the aroma of quality and simultaneously brings surprise and smiles!  A wonderful branding exercise for Vaillant and Dialog One,  and a great premiere for the new Page Turning Book!

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