Easy credit orders a „multisensory information folder“
The company easyCredit had to introduce a new lending strategy: the „liquidity consultant“.
Now the challenge was to transfer this complex idea to the field sales staff. That for they did started staff trainings and one day the idea came up to communicate the idea with a video film.
Audio Logo got the order to produce a video folder with multiple pages. On a 5“ screen there could be watched six films, which explained the content and goals oft he loan consultation. A „multisensory information folder“ that not only the field sales staff could use profitably, but also the managing directors.
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