It is one thing to read an advertising message, but to hear, see or even smell your brand is something completely different, and that is the secret behind multisensory marketing. Invitations, collateral, displays, annual reports or business cards that are equipped with sound, light and video get an emotional response. For more than two decades we have placed our trust in this successful marketing strategy. „It‘s a little like toys for adults“, explains Chris Bardin, „but with extraordinary response rates and an incredible return on investment.“
Every electronic module is assembled by hand. At first it was just sound and lighting effects in simple business card holders – today we produce high quality books with video screens winning marketing and printing awards all over Europe and the world!
Many of our multisensory advertising materials are personalized for even greater impact. Emotion and personalization go together and is building a trend towards more individual advertising messages which gets your company noticed. This success also carries a responsiblity which we take very seriously: we handle your data confidentially and because as a member of NatureOffice™ we are able to produce our paper and electronics climate neutral.
Our small team in tiny Ummerstadt is sure that your brand has a great story to tell. In our products these brand stories are told in minutes if not seconds, but with incredibly high brand recall. This efficient advertising method we call „Paper-to-Brain®“.
Give us a call and tell us about your brand challenges. We will certainly have a couple of suggestions for you.
Chris is american. He speaks german well (besides that charming Texas accent), has a german wife and loves german food. Still the boss of Audio Logo GmbH is an american at heart. Because after all „Yes we can!“ is his favorite motto to motivate his co-workers.
Carolin manages the every day work. As a mother, she shows how well she can organize – because family and job is not so easy to combine. Carolin‘s social skills are amazing, sometimes she even knows what Chris Bardin is thinking before he does.
When you call us it‘s likely Sabine answers. Sabine always stays cool: „I`m used to stress“ she says with a smile on her face, „because of my boys at home“. The boys at home are her sons Felix and Max. So relaxing after work is not really her thing.
Andrea manages and coordinates your requests for quotes. Because organizing is the talent of the woman originally from Oberpfalz. At home she watches over 4 men! As a soccer mom she is often on the sidelines of the soccer field where – just like at Audio Logo – she is friendly, open-minded and her helpful character is much appreciated.
Tim is our expert for the best quality sound around, and an absolute master in screen technology (his passion). Already as a child he liked to research things. When he was 12 he built an electronic organ and later gave lessons. He likes to think and hike, you could call him a „thiker“, who enjoys life to the most.
Oliver is our creative allrounder and media designer. Oliver is a good observer, and what we really appreciate is when he checks print files and makes die lines. When there are any technical problems Oliver solves them. And, he‘s also a good eater during lunch break.
André is the one-hundred-percent-kind-of-guy. All the printed sheets and modules go across his desk – and he misses nothing. This skill is very valuable to us – but sometimes we fear the eyes of this man, because when he discovers a mistake….. it means doing it over again! We are very proud of André because almost everything that leaves our front door is either handmade or quality controlled by André.
Our new “rooster” in the team – needs caffeine in the morning to get started and has gravitas when his tank is filled. As media designer, he brings his talent to both marketing and production. He relaxes by walking with his dogs. Martin loves country life – no wonder he found his way to Ummerstadt.
Harry P(l)otter wurde einst in unserer Produktion auf seinen Namen getauft – nämlich als die Jungs aus der Technik merkten: Dieser Schneideplotter ist magisch. Er zaubert im Handumdrehen in bester Qualität unsere Weißmuster – und überprüft all unsere Stanzkonturen in Lichtgeschwindigkeit. Danke, lieber Plotter, Du bist für uns Harry Potter – einfach heldenhaft!
The company history of Audio Logo is also a love story. Because without love the company would not exist as it does today. Christopher Bardin, an american, met his wife Christine in Los Angeles. Soon they decided to spend their lives together. So later after their first child was born, Christine persuaded Chris to move home to Germany.
In the early 90’s Chris worked for Clegg Industries, Inc. in Santa Monica, so of course, the company was called Clegg Industries Deutschland on german soil – a company that was successful very early in multisensory marketing. After 4 years of gathering success and knowledge, Chris wanted to go his own way – and that was the birth of The Audio Logo Company, in March 1998.
In 2007, the name was changed from Audio Logo Company to Audio Logo GmbH. High quality products paired with reliable work and good management allowed Audio Logo GmbH to move into a 450 square meter building in Ummerstadt. Through steady growth, Chris Bardin now can be proud of eight co-workers.
But what about love? Love has flourished too… Chris and Christine have two (almost) grown sons and live in Ummerstadt, near Coburg, where Christine is mayor. Who reigns at home shall stay a secret. The fact that Audio Logo leads the industry in great products however is no secret, but simply a good tip!
Until one of our products leaves our premises, it must pass through numerous quality checks. These quality checks are made by people and not machines but really from passion for design and excellence. Our management and workers with their trained eyes, experience and technical know-how, find EVERY mistake. But then, our medium is electronics so…
we include 1% overages at no cost to you, because no one is perfect. For the best true color results, we only work with the best printing houses in Germany. We produce small quantities per digital print (HP Indigo 5050 and HP 10000/50x70cm) or your white samples quickly and easily with our inhouse cutter.
Our cutter is affectionately called „Harry P(l)otter“ in our team. He makes wishes easily come true … we are good at fullfilling wishes for nice customers, including: mockups, displays, packaging, mailings or letter shop.
Magical, isn’t it?
Respect for nature: we all must help to save our planet.
We also keep honey bees on our property in an effort to better our ecology (but mainly because we like honey!) Yes, green is great!
We have 2000 square meters of property here in southern Thüringen with fruit trees and our own honey bees, which minimizes our carbon footprint. Let us know if you need any honey .
Protecting the climate and environment is important to us!
We are happy to participate voluntarily in a number of organizations for the improvement of our environment (see list below). We are: