Effective customer acquisition with Promotional-Gift-Award
Effective customer acquisition is the gold standard in sales – after all, you normally only have one chance. And, if the wrong communication channel is used, the chance is quickly wasted. If effective, new contacts and potential jobs beckon. This was the concept behind the acquisition mailing from Bartenbach Werbemittel GmbH.
A smart product was created for the Mainz-based company by Audio Logo GmbH, whom together as a team won this years’ Promotional Gift Award 2021. The mailing – in an edition of 25 – was tailored to new customers in the energy sector, containing an induction charging station for wireless charging of cell phones.
The charger comes with a USB cable and is embedded in an ecological case of corrugated cardboard. “Are you charged up?” reads the front of the mailing. That arouses one’s curiosity – and produces a 100% opening rate.
Our Charger-in-Print for Bartenbach combines classic direct marketing with clever technology and thus appeals to its target group.
Are you charged up?