Allianz Global Investors: Investment management in a video book!
Now even Allianz Global Investors uses our mulitsensory corporate publishing. Soccer is the theme of this video book: one of the videos on the 7 inch screen shows a „rematch“ between Germany and Argentina from the 2014 World Cup (Germany won the World Cup in 2014 against Argentina). The message: good strategy is just as important for financial investments as it is in soccer. Allianz Global Investors used the book as an internal positioning statement to employees, that Allianz is the leading investment company for Emerging Market Debt (EMD). Allianz hired Greg Saichin as Chief Inverstment Officer, the world’s leading expert of EMD . Saichin, an argentinian, plays in the World Cup „rematch“ table soccer against Manuel Neuer, goalie for Germany’s national team. Audio Logo and Allianz won in the end with the Promotional Gift Awards 2015 for this extraordinary book!