The pharmaceutical company Novartis relies on videobooks in an attractive, convenient and square format for the communication with specialists
To show the possibilities of a treatment for Urticaria (severe itching), Novartis Pharmaceuticals recorded presentations from experts about this skin disease as a part of its research campaign “Skin to live in” (10 million people worldwide are affected) and used this material for the video hardcover book as a seminar.
The attractive book uses very little text and instead relies on the informative video which presents: treating Urticaria makes fun because there are purposeful therapies with innovative medicine. Only by holding the videobook in your hand and pressing the play button you get the feeling of attending the seminar.
What a great idea of Novartis to also have „virtual guests“ take part in the presentation!