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News

Emotions in Print #7

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Set the stage for your point of sale!

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How to entice customers to make an impulse purchase with sound, light and video Did you know that 68% of all purchasing decisions are made spontaneously? And that as many as 70% of decisions for a particular brand are made while in the store? A full 95% of customers are...

Audio Logo wins Promotional Gift Award for the 5th time

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The Charger-in-Print for Bartenbach Werbemittel GmbH is awarded with the PGA 2021 Admittedly: This year, after all, everything is a wee bit different. And so, in contrast to last year, there were no loud exclamations from Chris Bardin, Managing Director of the print manufacturer Audio Logo, in front of an...
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How a multisensory mailing ensures response successes

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Michelin made itself heard with a rich race car sound during the pandemic Agency RMG Connect relied on repeated collaboration with Audio Logo to develop an acoustic map for client Michelin. Arno Hoffmann, Management Supervisor at RMG Connect, reports on the successful case in the Emotions-in-Print blog. What does RMG...

Let your direct mailing speak for itself!

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How to stay in direct contact with your customers even during the contact freeze Direct mailings are not only a sure-fire success in the technical sense. In the era of digital communication, direct mail continues to enjoy great popularity because it can boast good to excellent response rates. In times...

Audio Logo wins the Promotional Gift Award for the 4th time

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The page-turning video book for Vaillant is chosen for the Promotional Gift Award 2020 “What an honor!” – Chris Bardin, the founder of the print manufacturer Audio Logo GmbH, said when the winners of the Promotional Gift Awards 2020 were announced. With the Vaillant page-turning video book, the development team...
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Brand new in Audio Logo’s portfolio: the Pageturning® Videobook

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Exclusive premiere for Vaillant Behind many of Audio Logo’s developments is Tim Sedlatschek, who is continually rethinking the existing portfolio of Video, Light and Sound in Print. At the transition point between Electronics in Print and Printed Electronics, Audio Logo manufactures customized print solutions that generate a high level of...
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