News

How to present yourself authentically with customized mailing packaging A company presents itself through the packaging it uses for its products and marketing materials. Because if the material is not suited to the purpose, if the printing is poor or the inside is even defective, then the question inevitably arises:...

How to entice customers to make an impulse purchase with sound, light and video Did you know that 68% of all purchasing decisions are made spontaneously? And that as many as 70% of decisions for a particular brand are made while in the store? A full 95% of customers are...

The Charger-in-Print for Bartenbach Werbemittel GmbH is awarded with the PGA 2021 Admittedly: This year, after all, everything is a wee bit different. And so, in contrast to last year, there were no loud exclamations from Chris Bardin, Managing Director of the print manufacturer Audio Logo, in front of an...

Michelin made itself heard with a rich race car sound during the pandemic Agency RMG Connect relied on repeated collaboration with Audio Logo to develop an acoustic map for client Michelin. Arno Hoffmann, Management Supervisor at RMG Connect, reports on the successful case in the Emotions-in-Print blog. What does RMG...

How to stay in direct contact with your customers even during the contact freeze Direct mailings are not only a sure-fire success in the technical sense. In the era of digital communication, direct mail continues to enjoy great popularity because it can boast good to excellent response rates. In times...

The page-turning video book for Vaillant is chosen for the Promotional Gift Award 2020 “What an honor!” – Chris Bardin, the founder of the print manufacturer Audio Logo GmbH, said when the winners of the Promotional Gift Awards 2020 were announced. With the Vaillant page-turning video book, the development team...