Know what‘s on TV by watching a video broschure…
We’ve always been a big fan of this singer…he formerly lived near us here in Oberfranken and would do flash concerts. Rumors would fly by SMS texting and before you knew it 500 people had gathered in some out of the way place to hear this gifted singer.
When the CEO from „Six Pack“ (Agency for Vox) called, it was kind of the same. We knew we were working for the release of a new TV program with a very big star, but didn’t know who it was until we got the art work and videos. Wow, what a clever idea for a press release: Use a Video broschure to announce „Sing My Song“. Whoever pressed the button now suddenly stands eye to eye with the initiator of the show, the singer Xavier Naidoo.
Know what‘s on TV by watching a video broschure, that’s the motto!