„Quiet Suite“ from Siemens – very quiet to sucess
If you want to advertise a product that promises noise reduction, promotional material with integrated sound is naturally correct.
Siemens Healthcare developed a fold up poster. The trick: it includes a soundbox in a business card format glued to the surface of the poster. When activated, the soundbox plays two different tones. First the monotonous, unpleasent beeping of a normal MRI machine (Magnetic Resonance Imaging). Second, the new machine with the sound reduced by 97%.
Clear advantage, sound advertising.
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