Video-in-Print Mailing Instead of Trade Fairs
In cooperation with our long-term partner MARKATUS, we have implemented a demanding project for the packaging industry: ZOEWIE, a manufacturer of wrapping paper and gift packaging from Neustadt near Coburg in Bavaria, had to forego the presentation of new products at trade fairs this year due to the pandemic and was searching for a suitable and effective alternative. Together we developed a video-in-print mailing that was sent in small quantities to ZOEWIE’s VIP customers. “Give 100% to the future” – that is the claim of the traditional company, and that is exactly what we implemented with this high-end video book in grass paper design.
Existing Customer Business with a Difference – and Successful!
The high-quality and robust hardcover in A4+ format opens to an HD video screen playing the company’s image film. A play-pause button and volume control compliment the electronic features. In addition, there is a vertical pocket on the back of the cover, for the product catalog/samples and printed with the most important facts and specifications for the new products. In this way, ZOEWIE customers have everything they need at hand with just one mailing: information, interactivity and, of course, emotion.
So it’s a shame trade fairs and face-to-face events and face-to-face meetings with existing and potential customers had to be cancelled in 2021: but every crisis also offers an opportunity. In this case, the creative measures taken could be retained, even after we return to normal.