Cosmopolitan Prix de Beauté: Personalized Video Book for the Crème de la Crème of the Cosmetics Industry
Anyone who works in the cosmetics industry knows it, and every consumer has certainly seen the logo at least once: We are talking about the coveted COSMOPOLITAN Prix de Beauté, which is awarded annually by Cosmopolitan magazine for the best new cosmetic products.
However, in 2021 the award ceremony could not take place as planned. As an alternative to the face-to-face award ceremony – with the flair of the hot and humid American metropolis Miami as the motto – personalized video books were created which were sent to the winners along with a personal statement on a 7inch HD screen. A personalized brochure for the respective winning team was adhered into the video book.
On the cover, Miami’s palm trees are enthroned in a 3D partial UV coating; the creative design is based on the interplay of colors from southern Florida. The shipping box impresses in plain black with the Prix de Beauté logo printed in white. Classic elegance never loses its effect in the cosmetics industry.