Simple. Natural. Pretty.
Perfect presentations inspire us. We have that in common with our customer SPEIDEL. The lingerie company from Swabia, founded in 1952, specializes in lingerie by women for women. The question of the look & feel influences the company in design as well as in the choice of textiles. The new “be natural” collection is all about the sustainable quality of the underwear, which simply feels naturally good. With its new image film, SPEIDEL proves that there is a maximum of creativity behind this claim, which presents the brand in an unusual, individual, and humorful way in moving images. Our task was to skillfully present the new lingerie series and the new image film together. The package consisted of “be natural” wear samples and the video was to be handed over to 50 hand-picked press contacts.
Our solution: a tailor-made video card in a custom printed mailer.
The look: printed with delicate green foliage on fine cardboard, in keeping with the “be natural” theme. The feeling: surprise and enthusiasm. Brilliant picture and sound when the card is opened. For our creative team – which, by the way, does not only consist of women! – this project was a real highlight because of the entrepreneurial attitude, aesthetic sensitivity and creative power come together in an impressive way. It’s great that we were able to contribute. Simply. Naturally. Pretty.
|Usage||Direct Mail, Packaging|
|Business||Fashion / Beauty / Consumer Goods, Retail|