All the variety by opening
For many, radio and audio are an integral part of everyday life. In addition to the classic FM range, online audio is in demand as never before – and the range is incredibly diverse.
The radio marketer MACH 3 has therefore launched a very special advertising message for Barbara Schöneberger‘s new radio station in Germany. What advertises better for a radio program than audio itself?
Audio Logo provided the perfect creative idea for Barba Radio. The lively moderator personally speaks on the sound-in-print card, which is in A5 landscape format. By opening the card, that familiar voice of Barbara Schöneberger addresses her target group and, together with her fans, she introduces the new 24/7 radio station.
The title page of the sound card is adorned with numerous station logos from the REGIOCAST portfolio; inside, Barbara Schöneberger awaits the addressee with her portrait – disguised as an oversized ghetto blaster to match the theme. Looks funny, makes you curious and she sounds great. Switch on and turn it up!