Virtual Training by Post: “Smashbox” Video Card
If “Smashbox” wants to sell new products in Switzerland, then they must be well thought out and even better planned: In a total edition of 120 pieces – in two language versions – the new primer line, with a total of four individual products was presented in a video card. Two thirds of the cards were sent to sales outlets and their educational teams, the rest found their way to various influencers and press representatives as part of a public relations program.
The compact fold-out video card contains everything you need for a perfect presentation and effective sales training: The cover can be folded out twice and therefore has enough space for important information and pictures. A product explanation by the Brand Experience Lead of the brand in Switzerland can also be played on the 4” HD screen.
Of course, it’s also in a swiss-german dialect – authentic, target group-oriented, simply 100% likeable.