Schwarzkopf ships Video Card to 7 countries
For the launch of its new hair salon series BC Fiber Cinix, the global Schwarzkopf & Henkel group turned to Audio Logo to create an international video mailing. The challenge was to implement a video-in-print concept for 7 different countries in a very short period of time. Audio Logo finished a world class video card localized in 7 european languages (German, French, Dutch, Finnish, Greek, Hungarian, English) in print and sound and equipped with 5 different films in record time.
The charmingly small 135 x 160mm video card starts playing when a fold-out is opened up to a 4.0″ HD screen. The corners of the fold-out page are die-cut in an edgy manner resembling the product packaging. Approximately 1200 pieces were produced, along with a chic yet simple white mailing carton from our partners at Schumacher.
Working as a team anything is possible!
| Format | 135 x 160 mm, Other |
| Usage | Direct Mail |
| Business | Fashion / Beauty / Consumer Goods, Retail |
| Technology | Video |
| Indexnummer | 1502 |
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