Welcome to the Future: MITSUBISHI MOTORS inspires with a video invitation
In an edition of 70 pieces, MITSUBISHI MOTORS Germany invited the press to an exclusive test drive of the new Eclipse Cross Plug-in-Hybrid.
Everything about the video card is personalized: the packaging, the print and of course, the video itself. The shipping box says open me, and the inside inspires even more. Elegance meets hybrid – that’s the lettering in white above the new cross plug-in hybrid. Upon opening the card, our gaze is directed to the personal cover letter and the adjacent HD video screen. We have three videos to choose from by push button and volume control. An all-round hit for the new hybrid Mitsubishi model!
The nice thing about this product is that the character of the vehicle is carried over in the video card: print and video work together as a symbiotic duo that arouses emotions.
This is how multisensory marketing works.