The new LEXUS LS – Exceptionally Well-Timed
The new LEXUS LS is an announcement against conformity. The luxury sedan stands for the luxury to decide differently. For perfection, unique design, master craftsmanship and outstanding technology. To show all this in detail and to arouse the fascination for the new premium model, the japanese carmaker has concentrated on making the manufacturing details of their latest model multisensory. The Audio Logo team jumped on board to develop a video card which recreates the driving experience.
To create a feeling of driving without driving, the video card succeeds extravagantly. In five cinematographic film sequences with monumental orchestral sound and manual dialing, the elegance of the new sedan behind the wheel, and especially in individual handcrafted details, is more than visible. By opening the noble black card, the viewer is automatically carried away by the 7.0 inch HD IPS video screen into the new world of the LEXUS LS. Again and again, the narrative focus revolves around the work of art made by “people for people”.