Two wedges of cheese in the box, please!
Even – or especially – in times of crisis, one can do excellent marketing. The Swiss organization Le Gruyère AOP has proven this by sending its valued customers a video card. When opened, the video-in-print card in a long format provides a selection of two image films that can be played by the addressee at the push of a button. How is Le Gruyère AOP made? Where do the cows live? And how many rounds of cheese actually fit in a single ripening room? These are all questions that are answered in the video in a playful and creative way.
Arouse emotions with emotions in print!
What is the best way to evoke emotions in the addressee? Exactly – by giving him emotions. This is exactly what happens during the cheese manufacturer’s image film: The viewer sees green meadows, happy cows, curious children, industrious farmers. With volume controls, the spoken text and background music can be adapted to ones needs.
The Gruyère AOP video card is not just a promotional card. Instead, it’s a whole story – finely packaged in the quality of Audio Logo.