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Ford – Video Book

Go Further

The precious designed video book created the perfect image-transfer to the high profile target group of fleet management business. On the one hand it contains all the information to explain the realignment of the brand and on the other hand it has a real entertainment value.

The surprising media mix of text, picture and music delivers topics of conversation and is an optimal fit to the auto manufacturer’s claim: „Go Further”. The conclusion for Ford is: the valuable mailing opened a lot of doors to the target group.

Mission completed!

 

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