Adressable TV: When the TV talks to you
Skillful targeting is a hot topic in marketing these days. How to reach your targeted customers without loss, and better yet, how to reach them personally? With “Addressable TV”, a new era of personal targeting has begun. Via Internet-enabled TV sets, the advertising control can be individually aligned so that advertising messages are presented to individual viewers on a silver tray. And, it can be done while their favorite show is running.
How this works is explained by RTL II & EL Cartel Media in an elegant black video book from Audio Logo GmbH. Upon opening the book, on the left inside is an integrated 12-page booklet summarizing the hard facts, while on the right a brilliant 7-inch HD screen automatlically starts playing the image video.
Used as an acquisition tool for advertisers, this “little black book” demonstrates in a vivid way how to reach your customer with a personal approach like no other form; messages arrive at the right time and in the right place.