A pavement indicating the beat
The pharmaceutical industry must be inventive with its advertising. A successful example is the Bayer soundcard for a medical patch used in Parkinson’s disease.
Already the form of the sound card – in color and form modeled after a pavement – suggests creativity and innovation. When opening, an alarm will tick for 30 seconds, exactly the amount of time the user should press the patch so that it adheres well to the skin.
A really memorable promotional action with whistling or rather, with tact.