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Paul Hartmann

There are certain products which are not so easy to promote. For example, a cost calculator for surgeries, is rather factuell and unemotional!

That‘s why the marketing folks at Paul Hartmann decided upon a video book about „economical optimization in the operating room“. On a 7 inch screen two videos demonstrate creatively the cost-saving models for surgeries using Hartmann products.

A clever idea which communicate simply.

FormatA4
AllBusiness, Format, Technology, Usage
BusinessPharmacy
UsagePublishing
TechnologyVideo
Indexnummer1149

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