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IBM „Smarter Planet“

IBM „Smarter Planet“

How can a forward looking company like IBM promote their “Smarter Planet” concept? Through a very innovative, futuristic and appealing brochure – with all the print spectaculars possible.

This is why Audio Logo built a video screen into an A4 size brochure for IBM in the Netherlands. In different video clips the complex content describing the goals and values are clearly communicated in a fascinating way. The target groups were workers of city offices, mayors and city managers of large dutch cities.

The message made things pretty clear: We have to act now if we want our kids to live in a safer world.

FormatA5
AllBusiness, Format, Technology, Usage
UsageDirect Mail
BusinessIT
TechnologyVideo
Indexnummer1054

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