IBM „Smarter Planet“
How can a forward looking company like IBM promote their “Smarter Planet” concept? Through a very innovative, futuristic and appealing brochure – with all the print spectaculars possible.
This is why Audio Logo built a video screen into an A4 size brochure for IBM in the Netherlands. In different video clips the complex content describing the goals and values are clearly communicated in a fascinating way. The target groups were workers of city offices, mayors and city managers of large dutch cities.
The message made things pretty clear: We have to act now if we want our kids to live in a safer world.