Inviting (in)vitation
Energy specialist Vanguard – the Briggs & Stratton brand – hosted the one-day Rental eSummit, an international B2B conference on the energy transition in the rental business, at the Amsterdam Arena in the Netherlands on September 24, 2024.
The summit addressed the question of how standardization can help to overcome the challenges of the energy transition and offered rental companies and suppliers a top-class platform for joint exchange.
Who better to announce this conference theme than a postal ambassador who embodies the message itself? Briggs & Stratton decided to have Audio Logo Bardinplatz produce a Charger-in-Print and send it out as an invitation in a print run of 200 copies. The slim charger in DIN-long format made its way to the invited guests in a customized shipping box with an integrated charging cable and a uniform design. Featuring the Rental eSummit logo and designed in a sleek mix of light and dark blue, the charger arrived in the eWelle shipping box via lettershop with perfect timing.
Convenient for the customer, who didn’t have to worry about anything else and was happy to say: “It all worked out wonderfully!” And the guests? They were delighted to receive the (un)loaded mail – after all, there was “energy to go”!
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