Galeria Kaufhof promotes their gift cards with video messages
The Galeria Kaufhof was searching for the best advertising message for their gift cards. The target groups were companies that wanted to reward their employees with individual gift cards to Galeria stores.
Concept: Companies provide gift cards with their own advertisement in order to brush up their image.
The final brochure in a DIN A5 format for this project was very cool: When opened the customer could see a video screen on the right side – after a few seconds an appealing film starts – with interviews and scenes on the subject of gift cards.
Memorable and effective.