There are certain products which are not so easy to promote. For example, a cost calculator for surgeries, is rather factuell and unemotional!
That‘s why the marketing folks at Paul Hartmann decided upon a video book about „economical optimization in the operating room“. On a 7 inch screen two videos demonstrate creatively the cost-saving models for surgeries using Hartmann products.
A clever idea which communicate simply.
| Format | A4 |
| All | Business, Format, Technology, Usage |
| Business | Pharmacy |
| Usage | Publishing |
| Technology | Video |
| Indexnummer | 1149 |
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